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Data Archives - Page 71 of 175 - ExchangeWire.com

Data

Shifting Perspective: Using Data to Back Up Creative

With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend…

7 years ago

Weekly Focus: Grab Introduces Grocery Delivery Service & Opens Platform for Third-Party Services

This week, ride-sharing operator Grab has further expanded its offerings to include grocery delivery as well as unveiled a suite…

7 years ago

AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

APAC Retail Platforms Seek Deeper Partnerships as Data Role Widens

With the role of data increasingly important, and access closely guarded, Asia-Pacific e-commerce platforms and retailers want deeper partnerships where…

7 years ago

Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models

Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether…

7 years ago

Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…

7 years ago

Data Democracy & the Support of Meritocratic Online Conversation: Q&A with Tim Wilson, CEO, Qutee

The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer…

7 years ago

GDPR Signals Need for APAC Firms to Evolve Data Strategy

The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific…

7 years ago

Weekly Focus: APAC Online Shoppers Most Likely to Abandon Carts

This week, we find out that online shoppers in Asia-Pacific are most likely to abandon their carts, with 52% doing…

7 years ago

Helping Small Compete with Big: Q&A with eBay Advertising

Fresh off the back of announcing the soft launch of their self-serve advertising product, RetailTechNews spoke to Bert Basset (pictured below), EU director of…

7 years ago