This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase…
Despite a monumental build up, the EU GDPR may not have made quite the splash the industry expected – it…
On this weekly news roundup from LATAM, Jeep Builder Increases Brand Recognition by 34% of Jeep Compass and Increases Ad…
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason.…
QR codes have emerged as a popular tool to facilitate mobile payments, but their potential goes beyond enabling transactions and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…
Retailers looking to understand why customers choose not to purchase certain products should analyse in-store data to identify potential association…
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…
Perplexed by the lack of a single global view of its available space inventory, Radisson Hotel Group began drawing the…