Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second…
Cookies have been the backbone of digital advertising since its inception and, until recently, they have powered almost every technology,…
ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native…
Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted.…
In this edition of Weekly Focus APAC: Alibaba Partners with Office Depot to Widen SMB Reach; Chope Targets Chinese Tourists…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring…
So, you've invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and…
In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba's Commerce Business Grows 40%;…
What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or…