SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations…
Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for…
2019, thus far, has been a tumultuous year within the European advertising ecosystem with wide-reaching copyright directives and the looming,…
Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we…
If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data,…
Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due…
Whilst 'big data', 'GDPR', and 'personalisation' are now part of the common lexicon, a significant proportion of companies are still…