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Data Archives - Page 61 of 175 - ExchangeWire.com

Data

How to Prepare for a Life Without Cookies

Ahead of ATS Stockholm 2020, Amit Kotecha (pictured below), marketing director at Permutive, has penned this exclusive article for ExchangeWire…

5 years ago

How to Reinvent Digital Advertising After the Death of the Cookie

Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after…

5 years ago

Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment…

6 years ago

Broadsign and AdMobilize Partner to Provide AI to DOOH Networks

AdMobilize, a world-leading audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, a leading digital out-of-home…

6 years ago

Winning Trust Through Context: The Secret Ingredient of the Ad Industry’s Survival Scheme

In this exclusive article for ExchangeWire, Mattias Spetz (pictured below), MD EMEA of Channel Factory, proposes that public opinion on…

6 years ago

Data Privacy Day 2020: How the Ad Tech Industry is Leading a New Era

Every 28th of January, the technology sector marks Data Privacy Day, a Council of Europe initiative that aims to promote…

6 years ago

Origin, Timing, Provenance and Quality: Is Data the New Wine?

In this exclusive article for ExchangeWire, Jamie Toward (pictured below), head of data, UK & NL, Teads, discusses how data…

6 years ago

MGI Strengthens Product Portfolio with the Acquisition of Verve Assets By Its Subsidiary Gamigo

Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets,…

6 years ago

Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

CMOs: In-House Data Skills Improve but Poor Management Costing Millions

Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year,…

6 years ago