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Data Archives - Page 58 of 175 - ExchangeWire.com

Data

First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of…

5 years ago

ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind

In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's…

5 years ago

Affinio Announces Strategic AI Partnership with Snowflake

Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020]…

5 years ago

AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

OnAudience Implements Personality Segments

89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the…

5 years ago

Experts Predict Marketing Future Shaped by AI, Data Ethics, and Environmental Responsibility

Essence, a global data and measurement-driven agency which is part of GroupM, today [29 April 2020] released a unique report…

5 years ago

The ICO Direct Marketing Code – Yes, it Applies to You!

Senior vice president of Merkle's Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses…

5 years ago

InfoSum Announces Industry Luminary Brian Lesser as Board Member

InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of…

5 years ago

Finding Brand Safety Balance: Q&A with Sebastian Gray, Dugout

Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer…

5 years ago

Adverity raises $30M in Series C funding Round Led by Sapphire Ventures

Adverity, a leading force in marketing data intelligence and business ready data, today [21st April 2020] announced a Series C…

5 years ago