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Data Archives - Page 52 of 175 - ExchangeWire.com

Data

Transparency & Trust: The Future of Programmatic Buying

Transparency and trust are not new topics of conversation in the world of programmatic advertising. However, 2020 has seen these…

5 years ago

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now…

5 years ago

EU Extends Google-Fitbit Probe; Data Privacy Increasingly Important in Australia

In today's ExchangeWire news digest: EU antitrust regulators have had the deadline for their probe into Google's purchase of Fitbit…

5 years ago

Lotame and Amobee Unveil Partnership for Global Social Audience Activation

Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing…

5 years ago

The Four Dimensions of Audience Addressability: Screens, Technology, Time, and Data

Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which…

5 years ago

51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology

Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with…

5 years ago

Ad Tech and its Prospects: How to Stay Tuned in to the World of Digital Advertising

Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is…

5 years ago

TCF 2.0: Waiting and Hoping is Not the Right Strategy

With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic…

5 years ago

Fineco and Hearts & Science Launch First Outdoor Campaign with Atlas, Talon’s Automated OOH Buying Platform

European financial services company Fineco, have worked with Hearts & Science to activate ‘Trade Without Compromise’, its first UK OOH…

5 years ago

Talon Redefines the OOH Programmatic Market by Launching Atlas, its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH…

5 years ago