In today's ExchangeWire news digest: cloud marketing software company Salesforce acquires Slack for over $27bn, the largest purchase in the…
Xandr today announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in…
In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and…
In today's ExchangeWire digest: Klaviyo raises USD$200m at USD$4.15bn valuation; YouTube launches audio ad units; and AudioMob raises USD$1.5m (£1.1m).…
Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for…
In today’s ExchangeWire news digest: Zeotap extends Series C financing to USD$60.5m; MeritDirect acquires 180byTwo; and WPP consolidates Geometry with…
In today’s ExchangeWire news digest: PubMatic files to go public in USD$75m (£57m) IPO; Harbr raises USD$38.5m (£29.2m) for data…
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…
Adverity, a leading force in marketing data intelligence, today announced its partnership with Twitter as part of the Twitter Official Partner…
Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands…