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Data Archives - Page 48 of 175 - ExchangeWire.com

Data

Collaboration is Key to Evolving Programmatic Advertising

In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to…

5 years ago

WhatsApp 2021 Says Accept New Terms or Leave; Global Ad Spend to Fall 7.5%

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

5 years ago

FTC Files New Suit Against Facebook; Amazon and Google Fined for Data Violations

In today's ExchangeWire news digest: the FTC and US state attorneys general file a fresh antitrust suit calling for a…

5 years ago

If Ad Tech Wants to Succeed, it Must Treat Identity and Privacy as One

Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the…

5 years ago

WhatsApp Says Accept New Terms or Leave; Walmart+ Takes on Prime by Ditching Minimum Spend

In today's ExchangeWire news digest: WhatsApp dictates that users must accept its 2021 Terms of Service of they want to…

5 years ago

Data Collection is A Hot Topic in CTV: Q&A with Emmanuel Crego, Values.media

The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel…

5 years ago

Passendo Launches in the UK Market Amid Record Growth

Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has launched its unique ad server and exchange in the…

5 years ago

Captify Launches Unique Publisher Suite within Sense

Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered…

5 years ago

Global Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals

Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market…

5 years ago

Brands Will Be More Selective with Ad Tech Investments: Q&A with Ryan Kangisser, Mediasense

ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital…

5 years ago