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Data Archives - Page 46 of 175 - ExchangeWire.com

Data

What’s Old is New Again: The Return of Contextual Targeting

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to…

4 years ago

Now Available to Global Brands — DoubleVerify’s Authentic Attention™ Powers Campaign Effectiveness

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic…

4 years ago

Facebook Cuts Off News in Australia; iHeartMedia Acquires Triton Digital

In today's ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative…

4 years ago

The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them?…

4 years ago

ICO Orders WhatsApp Not to Share Data with Facebook; Apple Reveals More IDFA Details

In today's ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data…

5 years ago

Authenticated Traffic Solution (ATS) Connects Premium Authenticated Inventory with Advertiser Demand to Power People-Based Advertising Without a Reliance on Devices

Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading…

5 years ago

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic…

5 years ago

2021 Predictions: Data, Transparency and Privacy

With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020.…

5 years ago

Ad Tech Startup Illuma Technology Set for Rapid Growth as it Joins PwC’s Prestigious Raise Programme

British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.  Illuma is an independent contextual…

5 years ago

Addressability in 2021: Re-Framing an Identity Infrastructure Without Cookies

Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at…

5 years ago