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Data Archives - Page 41 of 175 - ExchangeWire.com

Data

Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD…

4 years ago

Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses…

4 years ago

Introducing IAB Spain’s TCPF – Q&A with Mikel Lekaroz

Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about…

4 years ago

Verve Group Acquires Beemray, Spearheading Contextual Targeting Globally

Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in…

4 years ago

Marketers Want to Pivot to First-Party Data, but Know They’re Behind

In this article, Kristina Prokop, CEO and co-founder of Eyeota, analyses marketers' current awareness of the value of first-party data,…

4 years ago

Reframing The Industry: The MadTech Middleware

The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel…

4 years ago

First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's…

4 years ago

Zeotap Launch Predictive Audiences to Empower Marketers with Machine Learning

Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform…

4 years ago

The Four Pillars of an Effective Data Marketing Strategy

In this article written exclusively for ExchangeWire, Martin Smith, Director of Strategy and Innovation at Jaywing, discusses four key elements…

4 years ago

Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report

ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity,…

4 years ago