In today's ExchangeWire daily news digest: Zeta Global targets USD$273m (£192m) in IPO; InMobi in rumoured talks to acquire Shop101;…
In this exclusive article, Aarti Bharadwaj, vice president, analytics, APAC at Essence, and judge of The Wires Global 2021, explains…
In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era,…
Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognised entrepreneurial executive and executive vice…
In this contributed article for ExchangeWire, Eb Adeyeri, VP Partnerships at Jellyfish, provides a contrarian viewpoint on the deal brokered…
mediarithmics, a leader in marketing technology, that provides advanced brands and media players a best-in-class data marketing cloud, has partnered…
In this article, Caroline Hugonenc, global VP insights and research at Teads, outlines why marketers should consider making contextual targeting…
Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual…
Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from…
Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org…