Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings…
The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read…
First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to…
In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding…
StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. …
On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership Google…
Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced…
Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction…
In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in…
AUDIENCES, the industry’s answer to data privacy and security first-party data activation, swoops to win a global contract to support…