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Data Archives - Page 34 of 175 - ExchangeWire.com

Data

The Cookie Ditch: UK Digital Marketing Now Much Less Dependent on Third-Party Cookies

Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to…

4 years ago

Zeotap Launches on Google Cloud Marketplace

Zeotap, the next-gen Customer Data Platform (CDP), today (18 November) announced their availability on Google Cloud Marketplace. The new partnership…

4 years ago

DoubleVerify Launches Publisher Solution in Europe

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announce that the DV Publisher…

4 years ago

Publishers & First-Party Data: Now & Next

In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer…

4 years ago

The Future of Programmatic Buying: Q&A with Xandr

In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and…

4 years ago

Making Your Data Work: Marketing in the Growing Commerce Media Space

In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and…

4 years ago

In-Housing a First-Party Data Strategy will be Vital – Q&A with Pierce Cook-Anderson, Smart

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance…

4 years ago

Use of First-Party IDs Overtakes Cookies for the First Time

With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW…

4 years ago

The Importance of Mastering Perishable Data – Q&A with Alex Petrie, Skyrise Intelligence

In this exclusive Q&A ahead of ATS London 2021, Alex Petrie, CEO & co-founder of Skyrise Intelligence, outlines the challenge…

4 years ago

Sublime Announces Data Partnership with Skyrise Intelligence

Sublime, which has recently been acquired by the Azerion Group, offers impactful, tailor-made and unobtrusive advertising experiences in the United-Kingdom…

4 years ago