Merkle, a leading technology-enabled, data-driven, customer experience management (CXM) company and part of dentsu, has announced its partnership with RefugeeForce,…
In today's ExchangeWire news digest: "Russia's Google", Yandex, creates concerns over data security; concerns are raised that the Digital Markets…
The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider…
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and…
Eliza Nevers will serve as chief product officer; Hunter Terry will lead the high-growth CTV channel as the commercial lead,…
EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies…
Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled…
Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the…
Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet…
New research published by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its…