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Data Archives - Page 3 of 175 - ExchangeWire.com

Data

Nexxen’s Steven Broadhead on the Power of ACR Data​

Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how…

8 months ago

Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X

News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.…

8 months ago

OpenX Promotes Julie Rooney to Chief Privacy Officer

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (November 12th, 2024) announced the promotion of Julie…

8 months ago

Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety

In this opinion piece, Rafael Aquino discusses how advertisers can improve trust in data ownership, transparency and safety. He looks…

8 months ago

Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory

Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial…

8 months ago

Nexxen Launches Deal Marketplace for Premium Video, TV, and Display

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (October 28th, 2024) announced…

9 months ago

Q3 in Ad Tech: Trials and Tribulations

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3…

9 months ago

Digest: Meta ordered to limit data collection; The Guardian launches The Filter

Today’s news: Meta vs Germany; Guardian moves into affiliate advertising; 'China's Instagram' soaring In a multi-year antitrust challenge in Germany,…

9 months ago

Weborama Integrates First-id into its Data Intelligence Platform

By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming…

9 months ago

Audigent Names Pierce Cook-Anderson EVP & GM of EMEA to Oversee European Growth

Audigent, the leading data activation, curation, and identity platform, today (October 8th, 2024) announced that it has hired Pierce Cook-Anderson…

9 months ago