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Data Archives - Page 25 of 175 - ExchangeWire.com

Data

A Positive Guide to Advertising in the Post-Third-Party Cookie World

In this exclusive article ahead of ATS Singapore 2022, Henry Shelley, general manager, APAC at TripleLift, outlines four steps advertisers…

3 years ago

Silverbullet Partners with Heineken USA to Accelerate its Data Strategy & Deliver Meaningful Consumer Experiences at Scale

Silverbullet, today (July 28th, 2022) announces its partnership with the leading brewer Heineken USA, as it supports the company in…

3 years ago

Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC…

3 years ago

ShowHeroes Group Announces Landmark UK Partnership with Skyrise

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with…

3 years ago

DiDi Fined Nearly £1bn; Meta Focus on Creators Over News

In today's ExchangeWire news digest: DiDi Global receive an almost £1bn fine over their data practices; Meta reportedly reallocate resources…

3 years ago

Sign up to The Stack: ExchangeWire’s all-new weekly newsletter

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll…

3 years ago

Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics

New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from…

3 years ago

The MadTech Sketch: Uber’s DOOH opportunity

In this new series from ExchangeWire, Ciarán O’Kane explores a pressing industry issue and sketches out a potential solution. This…

3 years ago

Turning Cookie Panic into Positivity: Interview with John Stoneman – Triplelift

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter…

3 years ago

ATS London 2022: what went down

ExchangeWire’s ATS conference returned to London on 14th and 15th June, bringing together senior stakeholders across the media, marketing and…

3 years ago