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Data Archives - Page 2 of 175 - ExchangeWire.com

Data

LiveRamp Partners with Ocado Ads to Launch Audience+

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network…

3 months ago

IPM Advertising Innovates Again by Becoming the First to Deploy First-id in Belgium!

In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation…

3 months ago

Yahoo DSP to Adopt IAB Tech Lab’s Standardised Data Transparency Labels

Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels.…

3 months ago

Q4 in Ad Tech: M&A is So Back

In our latest quarterly wrap, head of content John Still takes a look at the events that defined Q4 2024,…

4 months ago

Customer Insights for Everyone: Piwik PRO Unveils Free CDP

Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its…

4 months ago

Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK’s Most Downloaded iPhone App

News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App…

5 months ago

AI Overload: Are We Spending Wisely on Artificial Intelligence?

In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry…

5 months ago

Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency

Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising…

5 months ago

“Data should always be in service of delivering better outcomes.”: Q&A with Vincent Niou, Skeleton Key

Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou,…

5 months ago

Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact

MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep…

5 months ago