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Data Archives - Page 170 of 175 - ExchangeWire.com

Data

The EDP Supervisor Insists On Default Privacy Settings In New Browsers; Behavioural Ads Actually Work Says US Study

» Most content available on European web sites is free to access. All this free information is invariably funded by…

16 years ago

Google Now Leveraging Its Cookie To Retarget For Adwords Buyers

Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most…

16 years ago

AudienceScience Launches Its Audience Building Platform, As It Looks To Target European Agencies And Advertisers

Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are…

16 years ago

Leveraging Data: Cookie Synching Explained In Detail

Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah,…

16 years ago

The Ad Server Is Not Dead; First-Party Ad Serving On The Rise

TruConnect is a first-party ad server which enables advertisers to build one-to-one relationships with their desired audiences and customers web…

16 years ago

Netezza: European Agencies Must Employ Comprehensive Strategies To Unlock The Value Of Their Data

Netezza (NYSE: NZ) is the global leader in data warehouse and analytic appliances, and helps simplify high-performance analytics for some…

16 years ago