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Data Archives - Page 17 of 175 - ExchangeWire.com

Data

NPR to Leave Twitter After “State-Affiliated” Label; YouTube Pulls Plug on Shopping Channel During Testing

In today's ExchangeWire news digest: NPR announces it will leave Twitter after being labelled “state-affiliated media”; YouTube quietly abandons its…

2 years ago

Why Modern Marketers Should Embrace Connected TV in 2023

In association with StackAdapt In this exclusive byline ahead of ATS Madrid 2023, Andrew Rose, VP sales, EMEA, at StackAdapt,…

2 years ago

<strong>Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey</strong>

Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data…

2 years ago

<strong>Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business</strong>

Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support…

2 years ago

Disney Pulls Plug on the Metaverse; AOP Calls out Publisher Data Misuse

In today's ExchangeWire news digest: Disney shutters its metaverse unit; the AOP takes a stand against "unscrupulous" tech vendors' use…

2 years ago

Unlocking the True Revenue Potential of Retail Media

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby…

2 years ago

<strong>How Data is Shaping Dynamic DOOH</strong>

As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity.…

2 years ago

<strong>Blis Announces Groundbreaking New Partnership with Vodafone Business</strong>

Blis is the audience-first platform that doesn't rely on personal data. Blis Audience Explorer is now even more robust, thanks…

2 years ago

Piwik PRO a Leading Vendor of Privacy-Friendly Analytics Passes USD$11m (£8.9m) ARR Introduces New CEO & Strategy

The CEO and founder, Maciej Zawadziński is moving to an advisory position while current COO Piotr Korzeniowski is taking over…

2 years ago

<strong>IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings</strong>

IAB Europe confirmed today (March 15th, 2023) that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s…

2 years ago