Back in the day, when supermarkets were trying to figure how to make more margin, they introduced their own brand…
What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market?…
I first talked about ad exchanges in a pitch in 2008. The DoubleClick ad exchange was either recently launched or…
A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater…
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…
Yesterday's Wall Street Journal piece on user privacy in Europe was again a timely piece on the continuing mess that…
Sensible: that's the word I would use to describe the FTC's upcoming recommendations about behavioural tracking. The FTC is not…
Konrad Feldman gave an excellent presentation at the recent Ad Trading Summit. Below is an overview of Konrad's data keynote…
» E-marketer now estimates that Facebook is earning $1.2 billion globally for display advertising. This is up form $665 million…
Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…