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Data Archives - Page 167 of 175 - ExchangeWire.com

Data

Evolving The Ad Net: BannerConnect Explains How It Is Innovating To Deliver For Both Publishers And Advertisers

I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it…

15 years ago

Chris Stark Talks About Audience Data And The Lotame DMP Offering In Europe

How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of…

15 years ago

Jason Fairchild Discusses The Launch Of OpenX Enterprise, As It Looks To Close Loop On Optimisation Across Publisher Inventory

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across…

15 years ago

Tim Brown Discusses The Ad Network Model, Audience Targeting And The Tribal Fusion Offering

Despite all the innovation in display and talk of disintermediation, ad networks are still doing pretty nicely. They're still making…

15 years ago

More Speakers Added To The Bill For The Data Economy Event On March 03

A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler,…

15 years ago

Sociomantic Offering Real-Time Buying Platform To European E-commerce Advertisers

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing…

15 years ago

EU Backs Down On Threat Of Hard Opt-In For Cookie Tracking

It seems sense has prevailed in Brussels. The threat of the hard opt-in for cookie tracking appears to have been…

15 years ago

Insight On How The European Data Economy Is Impacting The Display Market

There is a massive debate going on in the European display space at the minute around data. Data is indeed…

15 years ago

Phil Macauley Talks Analytics, Data Strategy And How Quantcast Is Helping European Publishers And Advertisers

With the upcoming Data Economy conference only a matter of weeks away (March 03), it's only fitting that the first…

15 years ago

Those 2011 Predications For The European Market In Full

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010.…

15 years ago