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Data Archives - Page 152 of 175 - ExchangeWire.com

Data

Streethawk’s Natasha Rawlings Discusses The Company’s New Mobile Shopping Solution As Well As The Potential Data-Driven Ad Models Opening Up Around Mobile

Natasha Rawlings is Co-Founder at StreetHawk, a mobile shopping platform that matches intent and in-market buyers. Here she discusses the…

13 years ago

The Click Isn't Dead: Why We Should Embrace CTR 2.0 As The Next Great Online Campaign KPI

Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the third part of his three-part series for ExchnageWire Vainikka explains…

13 years ago

No Longer Just A Supermarket: Why Tesco Is Evolving The Retail Model With Its Digital Strategy

Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company.…

13 years ago

myThings’ Global Expansion Continues Following Recent $15m Investment; Moblie Ad Network Todacell Raises £1.29m and Doubles Revenue

myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that…

13 years ago

Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data

In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…

13 years ago

Is First Party Ad Serving Really The Solution To The ePrivacy Directive And The Threat Of The Default DNT?

The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new…

13 years ago

Why Taking Control Of Data Collection Can Ensure Your Business Complies With Evolving Privacy Requirements

The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled…

13 years ago