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Data Archives - Page 148 of 175 - ExchangeWire.com

Data

spider.io Demystifies Viewability & Cracks Through 'Unfriendly' iframes

If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad…

13 years ago

Edgar Baudin, CEO & Co-founder of Gamned, Discusses Programmatic Buying in France, ITDs & Publisher Collectives

Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising…

13 years ago

Focus on Retargeting: StrikeAd Announces New Products & Partnerships for Retargeting for Brand & Direct Response

Retargeting in mobile has often been the nirvana for many buyers but the ability to execute has often been found…

13 years ago

Google's New Attribution Roll-out: a Cross-Industry Reaction

As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution…

13 years ago

ATS London 2012: Anthony Rhind, Co-CEO of Havas Digital, Discusses The Role of Data

The first panel at ATS London was the standout discussion of the day. The debate around "how data and technology…

13 years ago

Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However,…

13 years ago

'The Importance of First-party Data: Unique Data Attributes are Key to Leveraging Value from RTB', by Pierre Naggar, EU Managing Director, Turn

If you really want to know what people are thinking, nothing beats chatting with them over a glass of fine…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago

Video: ATS London, Thoughts on the Day and Programmatic Premium

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch…

13 years ago