As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…
One student says to the other, “I used to think correlation inferred causality. Then I took a stats course and…
Damian Scragg, Managing Director for Evidon UK discusses the ePrivacy Directive, what impact the European initiative will have on the…
ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…
Sociomantic Labs, a DSP providing RTB solutions for e-commerce advertisers, are entering the UK market under the direction of new…
Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…
Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should…
ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone…
Social targeting company Affectv is opening up its proprietary aggregated social data for a limited period. They plan to enable…