If personalisation works so well - why don't more brands use it effectively? Personalisation is hot property in digital marketing…
Stephan Noller is CEO & Founder of nugg.ad AG In a previous article, Nick Stringer from IAB UK explained how…
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown…
Data has gotten heads spinning. It’s too many in kind and too much in quantity. Data is becoming a big…
It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves…
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals:…
Robert Jackson is Managing Director at elisaDBI. 2013 has the potential to become the first year that data-driven business will…
Rob Jackson, MD, Elisa DBi and Scott Brinker, Co-Founder, ION Interative recently caught up to discuss how technology is broadly…
In the 1990s, a typical database consisted of just a couple of megabytes. By 2000 this had significantly increased, and…