While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding…
As competition for a finite universe of bookers intensifies, retargeting has emerged as an indispensable tool in a smart advertiser’s…
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are…
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing,…
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies…
Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some…
Big data, small data and everything in between are the talk of the marketing town these days, but many in…
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today,…
To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the…
Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be…