Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Publicis-Omnicom calamity raises more questions than…
Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising,…
Judge Graham, Sq1, president, explains his belief in how predictive modelling can be used to anticipate customer buying patterns to…
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…
It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it…
With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA…
AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to…
Buoyed by its most positive financial figures in the last 10 years, AOL has made clearing up the “chaos” ad…