ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week's edition:…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things adtech, mar tech and programmatic. Programmatic…
We're only eight months away from the world's oldest and largest programmatic event, ATS London. This year we will be…
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing…
Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more…