The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues…
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…