Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…