Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
UK marketers are uneasy with how third-parties, including media agencies and tech providers, treat their data, and are largely in…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software…
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth…
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech…