Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Data Archives - Page 122 of 175 - ExchangeWire.com

Data

AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget

In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…

10 years ago

Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Is Martech the Future of Ad Tech?

The collision between ad tech and martech has been dubbed as "inevitable" by ExchangeWire contributors for some time; but few…

10 years ago

Lack of Large-Scale Quality Inventory Holding Back APAC Campaigns

There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic…

10 years ago

Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads

ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising…

10 years ago

Can the Gap Between Data & Creatives Ever Be Bridged?

It was Cannes Lions last week, where the phrase ‘data and creativity’ (or variations thereof) was espoused by some of…

10 years ago

Cultural Differences Must Be Considered in Data Collection

Never present a clock as a gift to someone in China, and don't leave tips for service staff in Japan.…

10 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago