Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements.…
Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad…
An intersection of artificial intelligence and data science, machine learning has propelled digital advertising into a new era, in which…
Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok…
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the…
Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing…
MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic,…
In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC…
With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss…
Last week, the European Commission announced a pivotal update to the Digital Markets Act (DMA), one of the regulator’s strongest…