Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the…
The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
We are just under two weeks out from our sixth ATS London event – and we have only a handful…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…
With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at…
This week, the LATAM Roundup brings news about programmatic video — Philips launches Smart TV inventory trading in Brazil and…