Everyone is saying Big Data is the next big thing for companies of all sizes. To understand its full potential,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad…
Now, more than ever, it’s time for marketers to take advantage of great opportunities to harness data to make campaigns…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
If Facebook is starting a DSP, then programmatic has certainly left the niche. But is the social network’s first-party data…
Remote controlled ovens, cars that locate parking spots, jumpers that can tell our mood, our lives are increasingly digitalised, connected,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU commissioner…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
On Tuesday, October 20, 2015, hundreds of European marketing professionals attended MarTech Europe, a conference that delivers inspiration from industry pioneers as…
Japan's programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces…