With varying internet penetration rates from the Czech Republic to Romania, Eastern Europe is a diverse, yet exciting, market for…
A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues…
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis restructures;…
Its sheer market size presents tremendous growth opportunities for the ad tech community, but China is fraught with bureaucracy and…
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at…
Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds…