In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
In this op-ed, Ray Kingman, CEO, Semcasting, (pictured below) discusses the problem with ad tech’s current use of Big Data.…
With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding…
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016…
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…