Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour…
In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…