Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future…
In the first of a series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions…
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…