Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…
In the third of a series of pieces exploring the new General Data Protection Regulation (GDPR) coming into force across…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo records…
Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Following the recently published piece about how to turbocharge digital out-of-home creative, ExchangeWire were keen to delve into another powerful…
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…