Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…
Monday, 25 July, saw the long-awaited announcement that US mobile network giant Verizon have acquired internet old-timer Yahoo for $4.87bn…
One day after announcing plans to acquire Yahoo Inc., Verizon Communications Inc. (NYSE: VZ) reported its first decline in quarterly…
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…
Data-driven creative poses a huge opportunity for marketers, but also a plethora of challenges. ExchangeWire hear from Ray Jenkin (pictured…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences…