ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
With so much data at a digital marketer's disposal, programmatic is changing. With this change comes a need to remove…
What's the deal with rules and regulations surrounding anonymous data in the new EU GDPR? Prof Dr Christoph Bauer and Dr…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Contrary to what is commonly pitched in Asia-Pacific, numbers are not the best way to measure the success of marketing…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With…
To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…