TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…
Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…
It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities…
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them,…
A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the…
Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research…
It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments.…
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can…