The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below),…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Advertising thrives on tech. It wouldn’t be advertising if there wasn't a healthy line of new technology entering the market…
There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…
AI is powerful. AI is transformational. AI is the future. All true statements, yet all worryingly pointing to the fact…