• Display

Cross Device & Tomorrow’s Customer Journey: A Blueprint

In his latest column for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, keeps us informed of the evolving trends…

• Analytics

Refined Labs wechselt Besitzer; Neustar investiert in Europa

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…

• Advertiser
• Analytics
• Data
• India
• Mobile
• Programmatic
• Social Media
• Targeting

Indian Gamer Behaviour Must Be Played Up to Better Target Ads

Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers,…

• Ad Tech

Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…

• Programmatic

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

• APAC

Slipping Footfall; Trust Issues Over Data

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Advertiser

5 Steps to Ensure a Secure Marketplace for First-Party Data

The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…

• Data

Pseudonymisation: What the Ad Tech Industry Needs to Know

On 25 May 2018 the world will change. Personal data — arguably today’s most valuable currency and the lynchpin of…

• Ad Blocking

DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer…