It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers…
Adelaide, the leader in attention-based media quality measurement, has unveiled its Attention Leaderboard, highlighting top display publishers, platforms, and ad…
As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The…
Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location…
Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its “Non-Customer Entity Data” feature. This…
John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands…
We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and…
Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of…
Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over…
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines…