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Data Archives - ExchangeWire.com

Data

Nexxen Advances AI Capabilities, Launches ‘nexAI’

Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced…

8 months ago

Data Distribution: Plumbing For Programmatic Activation

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by…

8 months ago

Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan

Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce…

9 months ago

Labour’s Impact on UK Ad Tech: What has Changed So Far?

Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted?…

9 months ago

Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark…

9 months ago

Zero-Party Data: How to Make it Work for You

With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to…

9 months ago

MadTech Sketch: The Rise of the Super Signal Aggregator

Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…

9 months ago

Turning Data into Solutions with the All In Census

With the 2025 All In Census taking place on 12th March, Sharon Lloyd Barnes, Commercial Director and Talent & Inclusion…

9 months ago

Axeptio annonce l’acquisition d’AdOpt pour accélérer son développement à l’international

Après le succès de l’ouverture de sa filiale canadienne, Axeptio, leader des plateformes de gestion du consentement (CMP), accélère son…

10 months ago

Axeptio Acquires AdOpt to Strengthen Global Expansion

Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global…

10 months ago