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Curation Archives - Page 4 of 7 - ExchangeWire.com

Curation

Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape

Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC),…

1 year ago

The Rise of the Curation House

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation…

1 year ago

Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost

Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission…

1 year ago

Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in  DOOH

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a…

1 year ago

Butler/Till’s Scott Ensign on Harnessing Curation for Quality-Driven Advertising

As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines…

2 years ago

Cookies or not, programmatic ad spending is expected to grow in Asia in 2024

In this exclusive byline, Wei Hsueh, Country Manager, Equativ Singapore, outlines why programmatic has taken flight in APAC, why ad…

2 years ago

How Curation Unlocks Fresh Audiences for Marketers

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising…

2 years ago

The MadTech Sketch: Curation vs the Open Marketplace

In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining…

2 years ago

The Ad Tech Optimist

Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to…

2 years ago

Equativ Integrates NinaData’s Generative AI Audiences to Enhance Consumer Buying Intent Prediction

Finnish buying intent data platform, NinaData, has announced its integration with Equativ, the leading independent ad tech platform. NinaData's advanced…

2 years ago