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CTV Archives - Page 40 of 41 - ExchangeWire.com

CTV

FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier…

5 years ago

Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for…

5 years ago

IAB Europe Releases A Buyer’s Guide to Connected TV

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Connected TV…

5 years ago

PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimisation

Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises…

5 years ago

CTV – Advertising’s Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint

Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden…

5 years ago

DoubleVerify Boosts CTV Transparency, Standardising CTV App Identifiers Across Platforms

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of…

5 years ago

Conde Nast Launches Data Offering; SoftBank Posts Worst Financial Results

In today's ExchangeWire news digest: Conde Nast launches a new data offering to help advertisers target their key audiences; SoftBank…

5 years ago

FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe

FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion…

5 years ago

OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV

In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards…

5 years ago

Industry Figures Comment on IPA Bellwether; Facebook and Google Forced to Share Ad Revenue

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago